Amy Jo Kim is a reference author in the world of gamification.
In particular, she has developed Game Thinking, a rapid innovation management method that exploits the techniques of involvement and progression typical of video games.
Game Thinking focuses on ‘superfans’ customers, those who need the product the most. Their feedback allows us to conceive the use of the product as a ‘mastery path’, which means that the more the customer uses the product or service, the more he/she improves his/her capabilities.
I followed this training to have a powerful tool to help teams accelerate innovation.
A unique approach that teaches how to combine learning and innovation. A masterclass with an international and multicultural vocation, with an extremely collaborative dynamic despite being at a distance.